Thoughtfully Crafted for Curious Minds
Shop by age
Find the perfect toys and products for your child's developmental stage.
Shop by Category
Finding the favorite type of toy for your child
Best sellers
Learning & Playing
Let your child grow through creative play and learning. Discover educationallyvaluable toys.
Safety & Comfort
Ensure a safe and cozy environment for your child with our high-quality products.
Creative Development
Encourage your child's creativity with unique and inspiring play ideas.
Practical Accessories
Simplify everyday life with practical and well-designed baby and child accessories. Quality is key.
1-12 Months Development Focus
This is the golden period for sensory development, where babies learn about the world through sight, hearing, and touch. Focus on developing sensory abilities, basic motor skills, and parent-child interaction.
Cognitive Development
Motor Skills
Social-Emotional
Key Development Areas
Sensory Exploration
CoreDiscover the world through sensory experiences
Recommended Products for This Age
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Magnetic tiles
Cognitive
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LEGO bricks
Cognitive
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Puzzles
Cognitive
Expert Development Tips
Sensory Exploration
At this stage, babies primarily learn through sight, hearing, and touch. Choose toys with bright colors, varied textures, and sounds.
1-2 Years Development Focus
The language explosion period begins as children start understanding simple commands and attempt to express themselves. Develop language abilities, fine motor skills, emotional cognition, and independence.
Cognitive Development
Motor Skills
Social-Emotional
Key Development Areas
Sensory Exploration
CoreDiscover the world through sensory experiences
Language Development
CoreFrom babbling to fluent expression
Creativity
Inspire imagination and innovative thinking
Motor Skills
Develop fine and gross motor abilities
Recommended Products for This Age
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Magnetic tiles
Cognitive
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LEGO bricks
Cognitive
✓
Puzzles
Cognitive
Expert Development Tips
Sensory Exploration
At this stage, babies primarily learn through sight, hearing, and touch. Choose toys with bright colors, varied textures, and sounds.
Language Development
Promote language development through storybooks, musical toys, and role-playing games.
Creativity
Art, crafts, and musical toys cultivate artistic perception and creative abilities.
Motor Skills
Balance bikes, balls, and climbing toys promote physical coordination and motor abilities.
3-4 Years Development Focus
The golden age of imagination and creativity, with role-playing games becoming prevalent. Focus on developing creativity, basic logic, emotional intelligence, and social skills.
Cognitive Development
Motor Skills
Social-Emotional
Key Development Areas
Language Development
CoreFrom babbling to fluent expression
Logical Thinking
CoreDevelop analytical and problem-solving abilities
Creativity
Inspire imagination and innovative thinking
Motor Skills
Develop fine and gross motor abilities
Recommended Products for This Age
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Magnetic tiles
Language
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LEGO bricks
Language
✓
Puzzles
Language
Expert Development Tips
Language Development
Promote language development through storybooks, musical toys, and role-playing games.
Logical Thinking
Puzzles, building blocks, and coding toys help establish logical thinking and spatial concepts.
Creativity
Art, crafts, and musical toys cultivate artistic perception and creative abilities.
Motor Skills
Balance bikes, balls, and climbing toys promote physical coordination and motor abilities.
5-7 Years Development Focus
A critical period for elementary school preparation, with improved attention and learning abilities. Strengthen cognitive abilities, reading readiness, mathematical concepts, and rule awareness.
Cognitive Development
Motor Skills
Social-Emotional
Key Development Areas
Logical Thinking
CoreDevelop analytical and problem-solving abilities
Creativity
Inspire imagination and innovative thinking
Motor Skills
Develop fine and gross motor abilities
STEM Skills
Science, Technology, Engineering & Math abilities
Recommended Products for This Age
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Magnetic tiles
Cognitive
✓
LEGO bricks
Cognitive
✓
Puzzles
Cognitive
Expert Development Tips
Logical Thinking
Puzzles, building blocks, and coding toys help establish logical thinking and spatial concepts.
Creativity
Art, crafts, and musical toys cultivate artistic perception and creative abilities.
Motor Skills
Balance bikes, balls, and climbing toys promote physical coordination and motor abilities.
STEM Skills
Science experiment kits, programming robots, and construction toys develop STEM literacy.
8-11 Years Development Focus
A period of rapid skill development where various abilities mature. Deepen STEM capabilities, innovative thinking, teamwork, and critical thinking skills.
Cognitive Development
Motor Skills
Social-Emotional
Key Development Areas
Logical Thinking
CoreDevelop analytical and problem-solving abilities
Creativity
Inspire imagination and innovative thinking
STEM Skills
Science, Technology, Engineering & Math abilities
Recommended Products for This Age
✓
Magnetic tiles
Cognitive
✓
LEGO bricks
Cognitive
✓
Puzzles
Cognitive
Expert Development Tips
Logical Thinking
Puzzles, building blocks, and coding toys help establish logical thinking and spatial concepts.
Creativity
Art, crafts, and musical toys cultivate artistic perception and creative abilities.
STEM Skills
Science experiment kits, programming robots, and construction toys develop STEM literacy.
12+ Years Development Focus
A comprehensive ability enhancement stage that lays the foundation for future development. Cultivate higher-order thinking, innovation, leadership, and comprehensive literacy.
Cognitive Development
Motor Skills
Social-Emotional
Key Development Areas
STEM Skills
Science, Technology, Engineering & Math abilities
Recommended Products for This Age
✓
Magnetic tiles
Cognitive
✓
LEGO bricks
Cognitive
✓
Puzzles
Cognitive
Expert Development Tips
STEM Skills
Science experiment kits, programming robots, and construction toys develop STEM literacy.
Expert Tips
Toys are companions in a child's growth journey. When choosing, consider not only age appropriateness but also the child's interests. A toy that a child loves can inspire their active exploration and desire to learn.
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Different developmental stages have different sensitive periods. Targeted development during these periods can be highly effective. Remember, every child is unique, and respecting individual differences is important.